Effective Date: September 2, 2026
Last Updated: September 2, 2026

Micum Health, PLLC (“Micum Health,” “we,” “us,” or “our”) uses cookies and similar technologies on micumhc.com (the “Website”) to help operate, secure, and improve our Website and to understand how visitors interact with it.

This Cookie Policy explains what cookies are, how we may use them, what types of cookies may be used on our Website, and the choices available to you.

Because Micum Health provides mental and behavioral healthcare services, we also take additional care when considering technologies that collect information about visitors. Depending on the circumstances, information collected through tracking technologies may be subject to healthcare privacy requirements, including HIPAA. HHS has specifically addressed the use of cookies, pixels, analytics, and other online tracking technologies by HIPAA-regulated entities.

This Cookie Policy should be read together with our Privacy Policy, Terms of Use, and, where applicable, our Notice of Privacy Practices.

1. What Are Cookies?

Cookies are small text files that websites may place on your computer, smartphone, tablet, or other internet-connected device when you visit a website.

Cookies allow a website to recognize a browser or device and may help the website remember certain information about your visit.

Cookies can be:

Session Cookies

Session cookies are temporary cookies that generally remain on your device only while your browser session is active.

They are typically deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a specified period or until they are deleted.

They may allow a website to remember certain preferences when you return.

2. Why We Use Cookies

Micum Health may use cookies and similar technologies for several purposes, including:

• operating the Website;
• maintaining Website security;
• remembering user preferences;
• improving Website functionality;
• understanding Website traffic;
• analyzing Website performance;
• identifying technical problems;
• improving the user experience;
• measuring the effectiveness of our Website; and
• supporting certain Website features.

The specific cookies and technologies used may change as we update or improve the Website.

3. Types of Cookies We May Use

The cookies used on our Website may generally fall into the following categories.

A. Strictly Necessary Cookies

These cookies may be necessary for the Website to function properly.

They may support functions such as:

• page navigation;
• security;
• form functionality;
• session management;
• load balancing;
• accessibility features; and
• other essential Website functions.

Because these cookies may be necessary for the operation of the Website, disabling them may cause certain Website features to stop working properly.

B. Functional Cookies

Functional cookies may allow the Website to remember choices or preferences you have made.

For example, they may help the Website remember:

• language preferences;
• display preferences;
• previously selected settings; or
• other functionality preferences.

These cookies are intended to improve your experience when using the Website.

C. Analytics and Performance Cookies

We may use analytics or performance technologies to understand how visitors interact with our Website.

These technologies may help us understand information such as:

• which pages receive visits;
• how visitors navigate through the Website;
• how long visitors spend on pages;
• general traffic patterns;
• browser and device information;
• Website performance;
• errors or technical problems; and
• general Website engagement.

We use this information to improve the Website and its functionality.

D. Security Cookies

Certain cookies or similar technologies may be used to help protect the Website against:

• unauthorized activity;
• abuse;
• automated attacks;
• fraudulent activity;
• malicious traffic; and
• other security threats.

These technologies may be provided by Micum Health or by third-party security providers.

E. Third-Party Cookies

Some features of our Website may be provided by third parties.

Depending on the services currently implemented on the Website, third-party technologies may place cookies or collect certain technical information.

Examples may include providers associated with:

• analytics;
• website hosting;
• security;
• embedded media;
• maps;
• appointment or scheduling services;
• communications;
• social media;
• forms; or
• other Website functionality.

Third parties may have their own privacy policies and cookie practices.

We recommend reviewing the applicable policies of third-party providers where appropriate.

4. Similar Tracking Technologies

Cookies are not the only technology that may be used to understand Website activity.

Our Website or third-party services may potentially use technologies such as:

• web beacons;
• tracking pixels;
• tags;
• scripts;
• device identifiers;
• local storage technologies; or
• similar technologies.

HHS describes cookies, web beacons, tracking pixels, session-replay scripts, and fingerprinting as examples of online tracking technologies.

Micum Health evaluates tracking technologies used on its Website with consideration for applicable privacy and healthcare requirements.

5. Healthcare and Sensitive Information

Because Micum Health provides mental and behavioral healthcare services, certain information associated with a person’s interaction with our Website may potentially relate to healthcare services.

We therefore take special care when implementing analytics, advertising, pixels, cookies, and other tracking technologies.

Where HIPAA applies, Micum Health will use and disclose protected health information only as permitted or required by applicable law.

Importantly, simply informing visitors about tracking technologies in a Cookie Policy does not, by itself, authorize an otherwise impermissible disclosure of protected health information to a tracking technology provider. HHS specifically states that a cookie or tracking-technology acceptance banner is not itself a HIPAA authorization.

Accordingly, Micum Health should configure its Website and third-party technologies so that protected health information is not impermissibly disclosed through tracking technologies.

6. Cookies and Contact Forms

Our Website may contain forms through which visitors can submit information, including:

• name;
• telephone number;
• email address; and
• messages or inquiries.

Please do not submit unnecessary medical, psychiatric, mental health, or other highly sensitive information through a general Website contact form unless Micum Health specifically instructs you to do so.

Where a Website form is used to request healthcare services or appointments, additional privacy requirements may apply depending on the information collected and the technology supporting the form.

7. Cookies and Appointment or Consultation Requests

If our Website provides appointment, consultation, scheduling, intake, or similar functionality, the associated technology may collect information necessary to process your request.

Depending on the functionality and information involved, such information may include:

• name;
• contact information;
• appointment preferences;
• service requested;
• scheduling information; and
• other information you voluntarily provide.

Micum Health will evaluate technologies used for these functions in accordance with applicable privacy and healthcare requirements.

If a third-party provider handles information on behalf of Micum Health and is subject to HIPAA requirements as a business associate, appropriate contractual and privacy safeguards may be required.

HHS notes that tracking technologies associated with appointment scheduling can potentially receive protected health information and that covered entities must assess whether disclosures to such vendors are permitted and whether a business associate agreement is required.

8. Your Cookie Choices

Depending on your browser, device, and the technologies used on our Website, you may have several ways to manage cookies.

Browser Controls

Most modern browsers allow you to:

• view cookies;
• delete cookies;
• block cookies;
• block third-party cookies; or
• receive notifications before cookies are stored.

You can usually find these controls in your browser’s privacy or security settings.

Please note that blocking or deleting cookies may affect certain Website features.

Cookie Consent Controls

Where applicable, our Website may provide a cookie-consent mechanism allowing you to manage certain categories of non-essential cookies.

If such controls are available, you can use them to change your preferences.

9. Do Not Track Signals

Some web browsers offer a “Do Not Track” (DNT) feature.

Because there is currently no universally accepted technical standard governing how websites should respond to all DNT signals, our Website may not respond to every DNT signal in the same manner.

Where legally required, we will comply with applicable privacy requirements concerning recognized opt-out mechanisms.

10. Third-Party Websites

Our Website may contain links or integrations involving third-party websites and services.

Examples may include:

• social media platforms;
• insurance websites;
• EAP providers;
• mapping services;
• scheduling services;
• payment services;
• video platforms; and
• other external resources.

Once you leave the Micum Health Website or interact directly with a third-party service, that third party’s privacy and cookie policies may apply.

Micum Health does not control the cookie practices of independent third-party websites.

11. Social Media and Embedded Content

Our Website may contain social-media links or embedded content.

Depending on how an embedded feature is implemented, the third-party provider may receive technical information about your browser or device when the content loads or when you interact with it.

Social-media services may use cookies, pixels, or other tracking technologies according to their own policies.

You should review the privacy policies of those services before interacting with their content.

12. Google Analytics and Similar Services

If Micum Health uses Google Analytics or another analytics service, that service may use cookies or similar technologies to collect information concerning Website interactions.

Analytics information may help us understand:

• Website traffic;
• visitor behavior;
• technical performance; and
• general Website usage.

The specific analytics providers used by Micum Health may change over time.

We will configure analytics and other tracking technologies in accordance with applicable privacy and healthcare requirements.

Healthcare organizations should not assume that a generic analytics configuration is appropriate merely because the technology is widely used. HHS has emphasized that covered entities must evaluate whether tracking technologies transmit protected health information to vendors and whether the resulting disclosures comply with HIPAA.

13. Advertising and Marketing Technologies

Micum Health may, where appropriate and legally permitted, use technologies designed to understand the effectiveness of marketing or Website communications.

However, because Micum Health operates in the healthcare sector, any advertising, retargeting, remarketing, pixel, or similar technology must be evaluated carefully before implementation.

We will not knowingly configure tracking technologies in a manner that results in an impermissible disclosure of protected health information.

HHS has specifically warned that tracking technologies can transmit sensitive information to third parties and that covered entities must ensure disclosures of PHI comply with HIPAA.

14. How Long Cookies Remain on Your Device

The length of time a cookie remains on your device depends on the type of cookie.

Some cookies may expire when you close your browser.

Other cookies may remain for a longer period until they expire or are manually deleted.

The exact duration of individual cookies may change as Website technologies and service providers change.

15. Information Security

We take reasonable measures designed to protect information collected through our Website.

However, no website, Internet transmission, or electronic storage system can be guaranteed to be completely secure.

You should use caution when submitting sensitive information through the Internet.

Where electronic protected health information is involved, additional HIPAA security requirements may apply.

16. Children’s Privacy

Micum Health provides services that may involve children and adolescents.

Our Website may therefore be used by parents, guardians, caregivers, and minors seeking information about our services.

Cookies and similar technologies are generally used for Website functionality, security, analytics, or other legitimate Website purposes rather than to intentionally collect personal information from children for unrelated purposes.

Where healthcare information concerning a child is involved, applicable privacy and consent laws may apply.

17. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect:

• changes to our Website;
• changes in technology;
• new or discontinued cookies;
• changes to third-party services;
• changes to our business practices; or
• changes in applicable legal requirements.

When we update this Cookie Policy, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this page periodically.

18. Contact Us

If you have questions about our use of cookies or similar technologies, please contact us.

Micum Health, PLLC

Office Address:
10130 Mallard Creek Road, Suite 355
Charlotte, NC 28262

Mailing Address:
4311 School House Commons, #174
Harrisburg, NC 28075

Email:
customerservice@micumhc.com

Phone:
980-399-6015

Website:
micumhc.com